Summary:
ABI, Africa's largest Coca-Cola bottler, facing recession and the aggressive entry of Pepsi into its market, prepared for radical downsizing and plant closures. Employee relations were at an all time low, and strikes had deteriorated into bloody violence. SBE crafted ABI's Purpose, incorporating both strategic and inspirational foci. SBE built a Values-based culture to support the Purpose and by incorporating it into every aspect of the company's management procedures and business strategies, SBE helped reverse the anticipated trend. Sales outgrew the competition, a number of acquisitions consolidated ABI's market dominance, strikes became a thing of the past, and Pepsi withdrew from the market. ABI's share price ascended beyond even the most optimistic expectations.
